The first 30% of your video sucks (probably)
A harsh judgement? Maybe.
A YouTube epidemic? Definitely.
With 100 hours of video uploaded onto YouTube every minute, competition for eyeballs is fierce and as each day passes and a 144,000 more hours of video appear it gets fiercer.
On such a busy platform, how do you cut through, hook in your viewer and increase your watch times and session times?
One? the initial hook comes from optimal thumbnails and titles, which tell the viewer exactly what they’re getting.
And if you’re doing this right, then you don’t need to worry about Point Two:
The Wadsworth Constant.
Ever heard of it? Thought not.
Well it?s a theory that says that the first 30% of any YouTube video can be lost and the video will still make sense.
It originated on Reddit where they realised how many videos on YouTube spent way too long on introductions and so The Wadsworth Constant was born.
You should try it. It?s a real eye-opener.
Just add ?&wadsworth=1? to the end of any YouTube URL and it?ll start 30% of the way into the video, so:
?Check out my video below that walks you through the simple test:
If your video still works after this cut then its time to get wieldy with the axe.
Here are some great tips to keep your videos Wadsworth-proof:
- GET STRAIGHT TO THE POINT ? if you have posed a question, answer it straight away not 3 minutes in.
- Move any branding from the start of the video to the end if longer than a few seconds or utilise InVideo Programming.
- Keep greetings and intros short and simple but maintain your channel’s tone of voice.
- Ensure your thumbnail and title work together to give a clear indication of what your video will deliver.
These fundamentals will improve viewer retention across your channel, having a positive effect on the discoverability of all of your videos.
Let me know about your intro techniques and problems in the comments and for more advice like this don?t forget to subscribe to our weekly newsletter below.