This is part 13 of my How To Start A YouTube Channel Series.
So, you?re ready to upload your first video to YouTube?
The process for upload is pretty simple, in fact it?s designed so that anyone and their grandma can upload with just a few clicks but once up on the platform there are a tonne of options to chose from.
Fear not, I?m here to simplify the options and hold your hand through your first upload. And by following my recommendations you?re giving your video the best chance of success on YouTube.
So check out the short video below (or watch it on the official FAQ Tube channel) to see every click needed to upload a video to YouTube and then check below for my top tips on getting the settings just right.
12 Tips for an optimal YouTube upload
Firstly it?s best to mention that many of these options can be set via your Upload Defaults to save time but can also be tweaked on a video by video basis.
Of course your needs may differ so not every recommendation will be right for you but pick and choose the ones that make sense for your video and you won?t go too far wrong.
I'll split it up tab by tab to make it as clear as possible:
1. Fill In Metadata on upload
This isn?t necessary but it?s a great time saver and it?s more likely you?ll have the video?s contents at the front of your mind so it?ll be easier to pick out your keywords.
2. Upload Thumbnail as early as possible
If you've ever changed a YouTube Thumbnail you'll know it can sometimes take a while for it to start filtering through to the public areas of YouTube and on embeds so it?s best to get this in as early as possible so it?s displaying as soon as you go public.
3. Auto-post to social
It?s getting harder and harder to get your videos into your subscriber?s feeds so getting them into to their newsfeeds is also a good tactic.
A Google+ post will also show as the first comment underneath the video so use this to start a conversation amongst viewers.
4. Add to a playlist
5. Enable all ad formats
If you're going to place ads on your videos you may as well enable all of the ad formats.
Yes, non-skippable ads are annoying but I think their negative impact is now negligible as they are just an everyday aspect of the platform.
There are a number of options on this tab that are either self-explanatory or just down to personal preference (or of no use to anyone) and so if not mentioned here please consider it as one of the former.
6. Allow comments
Engagement is an important ranking factor in YouTube?s algorithm and so enabling and encouraging comments is a must.
Try and respond to comments and questions where possible and remember not to feed the trolls.
7. Standard YouTube License
Unless you are feeling particularly generous select this option.
Opting for a Creative Commons license instead will mean that other users can re-use your video material pretty much at will.
8. Syndicate ?Everywhere?
Although you won?t receive any money from views on platforms that aren?t ad-enabled the SEO benefit you can get from them is huge.
The momentum from embedded views and the authority of the sources means that your video is more likely to be promoted on platform and make you more money from ads in the long term.
9. Ignore ?Caption Certification?
This is only relevant from those posting videos of content that has previously appeared on U.S TV. If this is relevant to you please do not ignore this option.
10. Allow embedding
See point 8 for the reason behind this and the good news is that more external websites are now being enabled for monetization.
11. Select relevant category
This will have a big impact on your SEO so chose a category that is relevant to your video but if possible the category that provides you less competition.
12. Make video statistics public
Social proof is important and seeing a high view count can encourage clicks.
I believe that even a low view count is better than no count whatsoever, as this is the norm on the platform and if you hide your stats people are likely to think you have something to hide.
There may be many reasons why you need to deviate from the defaults you've already set up (if not here?s why you should and how) but where possible always aim to be consistent with your metadata and upload options.
Your first video is now up ? Well Done! - so go and fill the channel so when people are hoked-in there?s lots to see.
Make sure to check out part 14 of this series ? How to create a playlist ? so that you can show off these videos to browsers and searchers. This will be available next week.
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