An optimized YouTube Channel Page is a great way to showcase your channel and what it has to offer and the most important element of this is undoubtedly the Unsubscribed Trailer or Channel Trailer.
This video plays automatically when someone visits your channel and is your best chance to convert them from a browser into a new subscriber. The trailer needs not only to show off your best content but to reflect what a subscriber can expect from the channel.
There?s no point in gaining subscribers by making false promises, as this will likely hurt you in the long run when they deliver bad audience retention before unsubscribing anyway.
You set the trailer by hovering over and??clicking on the dropdown menu from the top section of your channel page. Then select the video from the search box:
Check out the tips below to make sure you’re getting the most subscribers possible from it:
7 tips for an Unsubscribed Trailer (Channel Trailer) that converts:
1)?? Hook them in early – don’t waste time on branding
Like any YouTube video you need an optimized start, but nowhere is this more important than in the Unsubscribed Trailer.
You need to capture attention in the first few seconds so front-load it with your most impactful clips so viewers know what kind of awesomeness you can deliver right away.
From here you can give a broader look at the channel but keep it tight and interesting to avoid viewers clicking away.
I’d also strip out any branding as this only wastes precious seconds and as people are watching on the Channel Page they’re already surrounded by your branding.
Keep it clean and lean and keep them keen.
2)?? Use the video description to sell the channel not the video
Usually the primary function of a YouTube video description is to sell a video, provide further information and links and provide SEO value in the form of keywords.
When a video is being used as an Unsubscribed Trailer this needs to be changed so that the description focuses on selling the whole of the channel.
This makes more sense when you see the description in the context of the channel page:
This prime real estate should be used to provide information on what viewers can expect from the channel. Make your copy as sexy as possible while delivering key information about the videos subscribers will get.
3)?? Use a subscribe call to action throughout
If you have someone on your channel page watching this video you already have them hooked.
Your next job is to convert them from browser to subscriber.
Nothing will convert better than a strong call to action. I would pepper them throughout in relevant places (don?t seem too desperate) with a bold call to hit the subscribe button at the end.
In terms of how to implement the call to action here are my recommendations in order of effectiveness:
- A human, in-vision, giving a verbal call to action and physically pointing where to click
- A human in-vision giving a verbal call to action
- Voiceover telling people where to click
- Burned in graphical call to action
- Note annotation call to action
4)?? Turn off monetisation
This is an advert. It just happens to be for your channel.
It?s a promotional piece that you want to spread as far and wide as possible and you don’t want anything to get in the way of that.
Yes, you may lose out of some small revenues but you will more than make up for that if you have a better converting trailer.
We’re playing the long game here.
5)?? Include a schedule if possible
If you’re able to set and keep to a schedule this would be a great place to illustrate it.
It shows that you?re dedicated and consistent and that you have regular things viewers won?t want to miss out on. It also shows that you offer a fully-fledged channel experience worth investing time in rather than a one hit wonder.
6)?? Include ?Trailer? in the title
This may seem a little pointless but you must remember that this wont always be seen in the context it was intended ? the Channel Page.
The trailer is going to be found in Search and Suggested Videos and will appear a little strange on its own.
By showing clearly that it?s a trailer it will make more sense to viewers and weed out uninterested browsers who could damage your audience retention rates.
7)?? Update/Reboot regularly
As time goes by you’ll be creating more interesting content and tweaking longer running series.
Make sure that your trailer reflects the latest and best versions of your work along with your current style and tone of voice.
Like it or not, as a YouTube channel manager you are also a sales clerk and merchandiser rolled into one.
This is your Christmas window display.
Show browsers what you do and in style and with the few pointers above you’ll be converting passing traffic into loyal subscribers at much higher rates.
For more tips like these subscribe to my weekly newsletter and always be a step ahead of the competition: