This week YouTube finally introduced analytics for Playlists. About time too if you ask me.
I’ve always been a huge fan of playlists and have preached their benefits to everyone that I’ve helped with a YouTube channel.
Until now the benefits have never been tangible but with the introduction of playlist analytics, people will be able to see directly what a playlist can do for their channel.
Still need more reasons to build playlist into your channel strategy? Read on.
8 reasons you should be using YouTube playlists
- Session time. Session time. Session time
Along with watch time, session time is a huge factor on YouTube and can affect the ranking of your videos in Search and how many times they’re served as a Suggested Video.
Using playlists can greatly increase a viewer?s session time and even if not all the videos in the playlist are yours you’ll be rewarded for the long session.
It?s for this reason that you should always start a playlist with your own video even if you’re curating other people?s content.
- Footprint on the platform
The more videos you have on the platform the more chances there are of someone finding you. This can be amplified with very little effort by creating playlists.
This increases the likelihood of someone discovering your channel without having to create any extra videos.
- Automated ?Suggested? video
Top Tip: When linking to any of your videos, whether in descriptions, annotations, social media or on an external website you should always be linking to a version that sits in a playlist.
This way even if the viewer only intended to watch that one video the next one will start to play automatically which is the perfect scenario for any channel manager.
This is also an extra reason to make sure the start of your videos is fully optimized and viewers don?t bounce.
- Association of videos
Anything that increases the association between your videos is going to be a huge SEO boost.
If they?re viewed together regularly in playlists, YouTube are more likely to suggest the same journey in Suggested Videos, even when viewed outside of playlist mode.?
- Activate older content
If you have a large number of videos on your channel it?s easy for the older ones to stop getting views. This starts a vicious cycle as they get less promotion and then even less views.
Use the popularity of newer videos to highlight older videos by putting them in playlists together, grouping them by themes or topics.
For example if I have a new review video of the latest season of 24, I?d create a playlist that includes my reviews of previous seasons that otherwise wouldn’t be resurfaced.?
- They are embeddable
I think that this feature is incredibly useful, especially if you already have a strong outreach strategy.
This means that if a blog is interested in a number of your videos they can embed them all in a playlist without having to embed them separately. This cuts down the space on page and also time and effort required on their part.
You should also be embedding playlist on your own blog or website where you can. If you don?t have one, you should.
- They are great for SEO
Apart from the session time benefit to the SEO of your channel they can also be useful in targeting new keywords that the original videos don’t.
If a trending topic is gathering pace why not put together a playlist, making sure to include the trending keywords in your playlist description.
- They keep your feed active
If you don’t have a consistent publishing schedule or there’s quite a gap between uploads, publishing playlists is a great way to keep your feed active and keep your channel in the forefront of your subscribers? minds.
It?s clear that building YouTube playlist into your video strategy is essential and you can receive all of the above benefits for relatively little effort.
You know now why you should do it but do you know how to do it for maximum results? Click out?part two, where I’ll show you how to optimize your playlists.
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