The Internet is built on Backlinks.
It?s Google?s number one factor in discovering and ranking websites and without doubt the source of those backlinks is becoming increasingly important.
YouTube is one of the largest and most visited sites in the world and if its Domain Authority of 100 isn’t enough it?s also owned by Google so you can imagine the weight a backlink from YouTube holds.
In this article I’ll show you how you can get at least 2 direct backlinks from YouTube but with just a little more effort you can gain a bunch more.
3 simple ways to get backlinks from YouTube:
Before I go any further I must inform you that I have checked and all backlinks from YouTube are Nofollow links but Nofollow/Follow is becoming less important as Google likes to see a diverse link profile anyway.
?1)?? YouTube Channel Profile links
By starting a YouTube channel and simply completing all of the channel profile information you’re going to create two permanent backlinks to your chosen site.
Lets do this now.
Starting at your channel page navigate to the About tab.
Fill in as much information as you feel is necessary, but one section that you must fill in is the Custom Links fields.
You’ll now see that the text box above has been populated with these links.
2)?? Video Descriptions
Yes, this will mean you will need to create videos (a strong YouTube channel full of rich video is a huge asset to any site) but if the backlinks are your only concern the content is not that relevant.
What you are interested in is the Video Descriptions where you can add free text and include clickable links to any site on the web.
3)?? Video Comments
YouTube video comments require less effort than getting links from video descriptions but are not a guaranteed source of links.
Like Blog commenting, YouTube comments are controlled by the account holder so if you come across as spammy with your links you?re likely to have your comment deleted.
To add to this, since YouTube switched to Google+ as its comment engine more and more comments are being sent to the spam filter. If genuine comments are being marked as spam, comments with links are very unlikely to make it through. However as the comment system finds its feet and becomes less sensitive this is more likely to become a good source of backlinks.
Each channel also has a Discussion tab where you can also drop links, using the same caution as with video comments.
If you follow the steps above to get basic backlinks you are off to great start, but to reap the full benefits of YouTube for your blog I would suggest starting a fully fledged channel that provides genuine value to your audience and you’ll see the benefits of the authority you command in your niche.
If you’re just starting out with YouTube here are a few articles to get you up to date with the fundamentals of the platform:
- How to write YouTube titles that increase views
- How to optimize a YouTube Thumbnail
- Achieve better views & SEO with YouTube video descriptions
- How to optimize YouTube watch time & boost SEO
I hope this helps and if you ever need any assistance with anything on YouTube feel free to reach out to me personally at the link below: