This question comes from FAQ Tube community member Scott who is doing some amazing work over on his YouTube channel?and is achieving some great results.
Scott is looking to achieve even more and asked the following:
I have a question about running contests, giveaways, etc from my YouTube channel.
The rules seem a little blurry.? Do you know what is and what is not allowed?
Contests are a good way to hook in viewers and subscribers but aren’t ideal as you need an already-engaged audience to take part. It?s harder to get people to take action than you think, even if you’re giving away something for free. Of course if you give away a Ferrari I’m sure you’ll have no trouble in attracting participants.
Many YouTube creators run competitions but I’m not sure how many of them observe the conditions set by YouTube as I’ve seen quite a few that break the rules. I’m also unsure how YouTube police the rules and how hard they come down on rule-breakers, so my advice as always is to stay squeaky clean.
The full official guide to running a contest on YouTube can be found here and I’ve pulled out some of the most commonly overlooked points here.
- The Task
You can’t give away a prize for just liking or sharing a video or subscribing to a channel and there has to be some skill involved such as answering a question or piecing together some clues.
- Participant Location
You must state where entrants can come from (just in the US for example?) and also if you’re accepting entrants from further afield you will need to check local law as some countries see some competitions as lotteries, which may be illegal.
- The Winner
You need to select a winner fairly and objectively. You also need to ensure you can deliver on your promise of the prize and that the prize is suitable (not breaking YouTube?s community guidelines)
It may seem more of a complicated process than you first expected and in all honesty,?it is.
You may be best holding the competition on your website or blog and directing your YouTube traffic there instead. That way you’re posing less of a risk to your channel and are less likely to fall foul of YouTube. However you should still make sure that you aren?t breaking any laws and run the contest in a fair and transparent way.
In my humble opinion unless you have a subscriber base that are highly engaged and a prize this is likely to have a big enough impact I?d avoid running a contest on YouTube. It?s not impossible but it?s certainly not simple and there are many more ways to engage and grow subscribers that are more time and cost effective for your channel, a few of which I outline here.
Best of luck.
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