This is part 7 of my How To Start A YouTube Channel Series.
Many people think you need to be a monetized YouTube Partner to get use of the best features of YouTube such as Live events, uploading longer videos or using external annotations.
This simply isn?t true.
And for those that wish to have a YouTube channel but not monetize, getting your YouTube account verified is the simple step you need to take to activate many of the most useful YouTube features.Check out the short video below (or watch it on the official FAQ Tube channel) to see just how simple it is to verify your YouTube channel and then check below for the features this will unlock
5 Features You Unlock When You Verify Your YouTube Account
An optimized thumbnail is going to turn a browser into a viewer but with only the auto-generated options from YouTube this is impossible. Once this is enabled you should be customizing every single one of your thumbnails.
Whether you're trying to send traffic to a business site or get your vlog audience over to your website this feature is essential. It will also allow you to link to various merchandise and other fundraising sites as set out by YouTube.
The time limit for non-verified channels is 15 minutes, which is lifted once you verify your channel.
This feature is great for more detailed how-to videos or replays of talks, seminars and webinars. It also means no more two-part videos where it?s easier for someone to miss a part.
Content ID Appeals
This is vital as you grow because there are unscrupulous people out there who find popular but unprotected YouTube videos, rip them and re-upload.
You may think that your content wouldn?t be of interest to people like this but you?d be surprised how varied their targets are. This feature allows you to appeal when someone is claiming your content and also when there is a genuine clash between your content and someone else?s.
These can be great ways of engaging with your audience but don't have to be massive productions. You can use a Google Hangout On Air Which you can set up with just a few clicks or use free streaming software that YouTube recommends.
What will take you less than 5 minutes can have a massive effect on your channel, unlocking features that used to be reserved for Creators invited to the partner programme (this is now an open programme too).
If like me you have no desire to monetize your video, verification is a no brainer. It will allow you to use YouTube to a professional standard, engage more deeply, and allow you to convert viewers into subscribers, fans and more importantly, customers.
Now that you have all of these advanced features available to you we need to make sure you?re giving your videos the best chance of success. One of the best ways to do this is to optimize your upload defaults. So check out part 8 of this series that will be available next week.
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