No doubt by now you’ve seen YouTube?s shiny new layout. You like?
Yes, it?s shiny and new but what do the changes mean for you and your YouTube channel?
The YouTube platform changes often and some updates have a bigger impact on users than others. On the surface the latest lick of paint seems like a rather shallow update but there are things that you need to tweak in order to be fully optimized.?
Lets dive straight in to the platform changes and what you need to do make sure you are optimized for the best possible YouTube results.
1.???? The layout is designed to be more responsive, which will provide a better user experience for mobile users.?
With mobile use accounting for more and more views it?s essential to give them the smoothest interface possible, so this is a huge benefit ? thanks YouTube Engineers!
In terms of our own curation there isn?t much new we can do apart from be optimized for mobile users. A couple of quick wins here are including links from annotations in descriptions and making images and text clear and bold so that they can be read even when much smaller.
2.???? The ?What to Watch? page has been updated and the ?My Subscriptions? tab is now rightfully front and centre..
This means that users can more easily go straight to their chosen channel content rather than what YouTube recommends. This is good news for all of you with a highly engaged subscriber base.
Again not a whole lot to do to react to this but DO remember to keep an active and clean feed, utilising fresh content as well as likes and comments and of course PLAYLISTS.
3.???? YouTube playlists are given much more prominence and importance by the platform.
And about time too.
I have always been a huge advocate of playlists as they can be hugely beneficial to the session time of your users. I?d suggest publishing new playlists every week. Here?s just a few reasons why:
- Playlist can lead to long session times. If your video starts a user on a long session, even if it?s not all your content, you will be rewarded as the ?gateway? video
- Playlists keep your feed active and your channel in your subscribers’ view
- Playlists increase your footprint on the platform and gives users more ways to find your videos
- Playlists allow you to curate your content in various ways and can be a great place to resurface older content
- Playlists don?t just need to be your content ? if you have a gap in your normal release schedule why not create a playlist of other people?s content. Here?s a great example.
Even if you don?t create as many interstitial vidoes as Michael from Vsauce does here, I would always recommend recording an intro video for the very start of the playlist. That way you will be associated directly with the content that follows and your video and channel will be rewarded if it leads to an extended session.
Despite playlists being given a big boost by the update, the analytics for them is seriously lacking, but I expect this will be changed soon.
4.???? Ooooh look it’s pretty!
?I know it?s only superficial but the new channel layout shows off the channel art and for those who have gone to the trouble of making a big effort for their branding it?s nice for the world to see more of it.
Although I believe branding should be one of the lowest priorities in your optimization schedule, it does give a window into the values of your channel, so if you’re going to do it you may as well go the extra mile and take advantage of the extended width.
5.???? The guide is more likely to be minimised to most users and so a little more effort on their part is required for them to find your videos.
There?s not much you can do about that apart from making sure that your content is truly unmissable. Yes, epic content is the best way to keep your subscribers seeking you out.
Like I said previously keep an active feed so that when your subscribers do check the guide you are represented in some way.
6.?????The??Videos? tab is less comprehensive and seriously lacks in customisation.
It’s still early and I expect a change to follow soon to allow more customisation to both this and the ?Playlists? tab.
In the meantime my advice as always would to be have the strongest thumbnails and titles possible so that users cannot help but click.
One small hack would be to mix up the videos that you post to Google+ via YouTube.
These videos populate the ?Posted? section of the ?Vdeos? tab and if you post every video to Google+ then this section will be identical to ?Recent Uploads? section. If you vary what you post, these sections will appear to be different and make better use of this page to promote more videos.
I hope these tips will help you to react quickly to the new YouTube layout and do let me know if there are any other techniques you are using in the comments below.
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