A YouTube channel page is a shop window.
It’s a chance to sell ourselves to new viewers and give them a glimpse of what they can expect if they subscribe.
What does your channel page say about your channel?
Is it the best it can be? Is it optimized to highlight your content and convert browsers into subscribers?
Follow these points and it soon will be:
9 ways to optimize your YouTube channel page
1) Channel Art
I often tell people not to get too hung up on the design elements of their channel. You get more bang for your buck focusing on content and its metadata. However, if you have the time or money you may as well go the extra mile and make it look gorgeous.
Recent changes to the layout YouTube give even more real-estate to channel art. So you’ve no excuse to not make sure your artwork takes full advantage. The updated specs and template can be found here.
Make sure it conveys the tone and purpose of your channel and is inviting. You only get one shot at a first impression remember.
Here’s a few of my favourites:
For many of us, YouTube is simply a way of driving people to a destination. This can be a landing page, a homepage or social media profile.
If you haven’t already, make sure that you’re taking advantage of the ability to display your chosen links on the channel masthead.
To do this go to your About tab and edit the Custom Links section:
Once you’ve done this, your links will appear as they do on my channel.
For maximum results chose the most inviting text possible and make sure you have a Favicon in place for your website.
3) Use up all Sections
I find it hard to understand why some channels only use a few of their allotted 10 sections. To me this this is the same as sending out a product catalogue with blank pages in it.
Take advantage of the space and fill it with a diverse range of content that shows off what your channel is all about.
4) Pattern interrupt
If you do use up all of your sections as recommended though, your page might become a bit of a mess.
I would recommend mixing up the presentation of sections a bit. Alternate between horizontal rows and vertical lists to create a pattern interrupt.
This helps to break up the page into bite size chunks and can be used to draw attention to your most valuable sections.
This option is available directly in the section editor:
Your channel page is only going to be as sexy as your thumbnails. Make sure they are attractive and optimized to achieve more clicks! This will give a better overall impression of your channel.
Thumbnail optimization can be both an art and a science. I’ve created a dedicated guide to help you – check it out here.
If you have many sub-par thumbnails to go back and optimize start with the videos that appear at the start of your sections and take care of the remainder after that.
6) Featured channels
If you have more than one channel it makes sense to promote those ahead of other people’s channels but doing so can be great for your credibility.
Adding channels from your niche, especially bigger and better ones, creates an association between your channel and those you feature even if there isn’t one.
Psychologically there IS a link and you gain credibility by being associated with those channels you feature.
This also helps to clarify to the viewer what your channel is about if you are new because they can use the recommended channels as a point of reference.
7) Unsubscribed trailer text
The first step here is to make an EPIC unsubscribed trailer (channel trailer) but that is beyond the scope of this post.
Once you have an amazing trailer this will be shown to anyone who?s not subscribed and is ripe for conversion.
The video description is placed in a prominent position next to the player. Make sure you use this space not to sell the video (it plays automatically) but to sell the channel.
Use the text block to tell them what they can expect if they subscribe and what the channel is all about. Inject it with personality and make sure to SELL the channel and include a strong call to action to subscribe.
Don’t use too many lines to do it though or it may be cut off, depending on where it’s being seen.
8) Convey your schedule
If you have a regular upload schedule, be sure to convey it somewhere on the channel page.
You can use text (point 7), section-titling, or your channel art. Just be sure to let viewers know what they will be getting and when.
Another interesting way sometimes used to get the schedule across is colour. My standout example is from the Global Cycling Network who always display their schedule clearly and beautifully.
9)Turn on auto suggested channels
This is the easiest and quickest of all the wins outlined here.
While logged in, go to the right hand sidebar and click “Enable” under “Popular Channels On YouTube”.
The clearer your proposition becomes, the more likely you’ll be shown against similar quality channels in your niche.
Not only does this reinforce point 6, you’ll also be included in the auto-suggestions on other people’s channels. As you start to grow this can be a huge source of traffic that you’re currently missing out on.
All these steps are very simple to implement and will make a big impact on the look and feel of your channel page.
An optimized channel page won’t just work as an advert for your videos. You’ll also look more professional and implicitly of a higher standard than most creators.
It won’t be your biggest source of traffic and subscribers, but it is completely under your complete control. Make sure you put these suggestions into practice as soon as possible.