When I first came up with the idea for FAQ Tube it was purely as a YouTube Channel.
I wanted to create it because as a new YouTube Channel Manager back in 2012, there was very little resource to master the platform aside from the Creator Playbook (remember that anyone?).
There were some sporadic videos and articles on how to achieve certain things on YouTube but no good detailed tutorials, not a lot of strategy being spoken about and certainly no place where this was all bought together.
That?s what I wanted to make. For other new Channel Managers like me.
So FAQ Tube was born and I opened the YouTube account and purchased the domain (the .com was taken of course) back in late 2013.
I then procrastinated. A Lot.
Through my research and love of al things online business and entrepreneurship I convinced myself that the Channel also needed a website where I could host more content and collect people?s email addresses.
This was correct (and you should be doing this too) but this lead to more research, procrastination and fiddling around with no video in sight.
I started to make progress on the site and written content came pretty easy to me I?d always been a half decent writer and a decent teacher so articles were simple to produce but I knew I couldn?t launch the site without any video.
Well I had a few actually - No production skills, no budget to hire video people to help me and a fear of appearing on camera.
I?d heard about some cool screen recording software called Screenflow which allowed me to record what was going on my screen so I could create click-by-click tutorials without having to appear on camera.
The software was (and I still use it to this day) awesome but looking back these videos were useful but un-engaging and showed no personality and this is a big obstacle in growing an audience.
I uploaded my first video publically on February 26th 2014 and proceeded to upload videos sporadically after that.
Here?s that first video which is no longer public:
In terms of subjects for the videos, these were determined by the articles I was writing for the website.
Here was another problem in the making, the website had become the main platform for FAQ Tube and YouTube was being neglected.
It soon came to be that YouTube was just a free hosting solution for Video to be embedded on the website and ultimately this has been the biggest problem for the channel to date because you only get out of YouTube what you put in.
I cannot stress this enough.
In terms of content I stuck with Screenflow videos because they were simple to create and edit but they are pretty uninspiring ? here?s an example of an early video:
The original thumbnail for the above has been changed but previously it would have been a simple screenshot ? unprofessional, unbranded and not optimized mobile users**link ? a cardinal sin. Here?s what they used to look like:
My titles were strong as they were consistent and structured and based on Keyword research mainly carried out with some software called Video Cents (which I no longer use as it?s main feature no longer works) and LongTailPro which I still use for every video and article I create.
My SEO and calls to action were also strong because this is my bread and butter as a channel manager and blogger so I could implement this from day one.
However even with strong SEO if your content is sub-standard you?re not going to get watched!
Let that be a warning to you.
I started to redeem myself somewhat when I created a long series of videos on How To Start A YouTube channel:
A playlist of 19 videos that takes you through every click required to start a YouTube channel, from opening an account to first upload to YouTube. The Playlist now has a??? custom intro video in it with me on screen but this was only added recently during my overhaul.
Despite the production values I?m really proud of this series as it took a lot of planning and organization and is genuinely valuable.
My last video in the series went live on may 27th 2015 and this would be my last video uploaded that year.
And I say that without a hint of humour.
It?s embarrassing to neglect a channel so much, especially when I am teaching YouTube growth.
If anything this was a prime example of how NOT to run a YouTube channel.
Especially in an era when more frequent uploads are increasingly important to YouTube?s algorithm and audiences.
There is little doubt why the channel was such a failure during this period and this is reflected in the analytics:
The Numbers ?
- Total views for period = 14,172
- Total subs added = 109
- Total subs lost = 23
- Total subs growth = +86
- Subscriber Count = 86
The Proof -
So what are the key things I want YOU to take away from this first update?
Well, I want you to be warned more than anything.
You will only be able to grow your YouTube channel if you put in the hard work and respect your channel and audience.
Consistent uploads of a consistently high standard is what is going to get you to your first 100 subscribers no matter what category you operate in.
Very small things can have a big impact on YouTube so it doesn?t have to engulf your entire life but if you don?t make the time to do them you will fade into the background.
I wish now that I could start over with the channel but at the same time if you can learn from the mistakes I?ve made it?s been worth it.
If you visit my YouTube channel you?ll see that I?ve already overhauled it and I?ll be telling you in the next update how I worked out what work needed to be done to fix it.
If you haven?t already, stick your email address into the box below to make sure you never miss an update (and the tactics within them) or if you want to take the challenge along with me: