Q: Why did the hipster burn his lips?
A: Because he was drinking coffee way before it was cool.
Being as cool as a flat white-wielding hipster isn’t essential to your YouTube success. Keeping up with individual trending YouTube videos and what topics are trending more generally is though!
The reason? Timely and topical content gets searched for more often. And as we know, more searches equals more views.
The good news is you don’t have to be a trendsetter to find success on YouTube. You just need to have your ear to the ground.
That way when someone else’s clip does go viral, you can take advantage of the additional search traffic created. (See more on this in my next post – Increase your YouTube views by creating trend friendly content)
It sounds simple, but with so much content flooding YouTube, it can be hard to see the wood from the trees with regards to trends.
And so today I’m going to share with you some amazing free resources that I always use to ensure I know what’s trending and what’s about to blow up:
5 ways to identify trending YouTube videos
1) YouTube Homepage:
The content here varies depending on your viewing history (even for logged out users). There’s still always a large chunk of real estate reserved for trending YouTube videos site-wide though.
Look out for videos getting lots of views in their first few days, as this will point to viral hits. Note down any similar to your niche and base your next video on a related topic or title.
2) YouTube trends Dashboard:
This tool allows you to set filters to see what are the most shared and viewed videos by demographic. Targeting demos like this is a great way to find out exactly what your target audience want. It’s your job then to give it to them in your next video.
It’s a simple to use tool which is great for short term trends. For more in-depth information though I always perform a Google Trends search.
3) Google Trends:
This tool analyses search traffic and has its own dedicated YouTube filter.
This tool is very simple to use and you can check out my How To video to see just how easy:
I use it to see what topics are being searched for in my niches and to compare SEO value when I have more than one idea for a title or keyword.
As well as trend spotting it also shows up terms that are being searched for over longer periods of time that I use as inspiration for evergreen content.
4) Get social:
What people talk about on social media usually reflects what’s happening in the real world. And by ‘real world’ we mean ‘real’ according to those who make up YouTube’s core audience.
I also suggest following other influential YouTubers that you know, respect and enjoy as well as related blogs. Both of these are key to spotting emerging YouTube video trends.
And make sure to tailor your content pipeline accordingly.
Below are a few accounts that for me are must-follows:
Tubefilter a useful aggregator of viral videos and YouTube news
Tubular Labs another great resource for YouTube news and how-tos
YouTube push what’s trending because that’s where their interest lie
New Media Rockstars online mag for YouTube insight and gossip
5) Social content aggregators:
Reddit – dubbed the ‘front page of the internet’ – is often the source of what the world is sharing online and that’s invaluable to a YouTube video trend spotter. It’s r/videos page tends to focus on short term trends, but regular visits will reveal longer term patterns & memes.
By checking these aggregators (also see Buzz Feed, io9) you can spot trending YouTube videos and themes even earlier than people who are only looking directly at YouTube and can get your trending content out in its most effective stages.
If you do your homework and use these resources, then there should be no reason for you to not be aware of, and priofiting from, all the latest YouTube video trends.
Find the hottest trending YouTube videos, increase your YouTube views by creating trend friendly content and optimize to give your videos the best chance of being swept up in the hype.
Never underestimate the power of search traffic and suggested videos for your content and making reactive pieces in this way will maximise both traffic sources for you.
I’m sure there are other ways of trend spotting that I’ve missed but these top 5 tips & tricks should give you plenty to go on and will have your videos YouTube trending in no time.