This question comes from FAQ Tube community member Lisa (check out her YouTube channel here)
?I recently watched an older video on YouTube and the call to action was to create and post a “video response” but when I scrolled down below the video I couldn’t see the option to leave one or see any other response videos that had been left.
Can you please tell me where this option has been moved? Or has the feature has been removed?
I can confirm that YouTube has indeed disabled the video response feature.
Previously the option to respond and the submitted response videos were found directly below the video description (slightly lower if the poster had left any comments).
YouTube announced the removal of the feature towards the end of 2013, in the lead up to their integration with Google Plus.?The basic reasoning was that no one was clicking on the video responses anyway and the means to add links in Google Plus comments would be a much better way to link to associated content.
Here?s what YouTube had to say on the YouTube Creator blog:
Helping you connect with your fans is extremely important for you and for us. This includes replacing little-used features with better ones. Currently video responses have a click-through rate of .0004% — in other words, only 4 out of every 1 million users who sees a video response clicks on it. So, on September 12?we’re?going?to retire this little-used feature as we work to develop more effective fan engagement tools for creators. Full article here.
I’m not sure that a poor click through rate is a great reason to disable a tool that was working for at least some creators but if it was a roadblock for YouTube’s wider plan for Google Plus integration I can see how it was a no-brainer.
I haven’t seen any negative impact coming from the removal of video responses and if anything it has seen a reduction in spammy requests I receive as I had them routed for manual approval.
I would say though that if you do have older videos where the call to action is for video responses, go back and leave an annotation asking for a link in the comments instead. I?m a firm believer in keeping older videos as up-to-date as possible, as this may be a new viewer’s first encounter with your channel.
If you have any burning YouTube questions don’t forget that you can leave them in the comments below or any of the ways mentioned here.